VSA's members are a diverse and dynamic group of individuals including evaluators, educators, exhibit developers, designers, marketing professionals, planners, academics, and directors who share a passion for improving the quality of visitor experiences. VSA also boasts an outstanding international membership from twenty different countries.
The Visitor Studies Association (VSA) envisions a world where citizens embrace lifelong learning and where learning in informal settings benefits individuals, communities and society at large. VSA views the role of informal learning organizations as facilitators of these experiences and assumes that a respect for and understanding of visitors is essential.
VSA is an international network of professionals committed to understanding and enhancing visitor experience in informal learning settings through research, evaluation, and dialogue.
VSA was founded in 1988 by a small group of research and evaluation practitioners interested in creating a forum for the exchange of information in the field of visitor studies and evaluation. In large part through their efforts visitor studies are now an increasingly accepted part of museum practice. Today, VSA has evolved into a dynamic professional organization. We are focused on meeting the growing demand for the tools and inspiration to better understand visitors, as well as best-practice strategies for how to attract, educate and serve them.
Erik Ledbetter
Executive Director
PO Box 10668
Rockville, MD 20849-0668
(301) 762-1450 Phone
(301) 637-3312 Fax
Visitor Studies Association would not be possible without the exceptional support of its Board of Directors.