How do research and evaluation link to practice? How might we better use the information we gain to support the efforts of educators, designers, and administrators at informal learning institutions? This feature explores such questions by way of a dialogue prompted by one of the articles in the latest issue of Visitor Studies. The most recent reflection focuses on Luebke and Graial's article "Assessing Mission-Related Learning Outcomes at Zoos and Aquaria: Prevalence, Barriers, and Needs" (from Volume 14(2)). To read more, click here or go to www.visitorstudies.org/resources/journal-and-archive and click on "Current Reflections" in the sidebar.