36th Annual Visitor Studies Association Conference
Saint Paul, Minnesota | July 16-18, 2024
InterContinental Saint Paul Riverfront, an IHG Hotel

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The Visitor Studies Association represents a community of evaluation practitioners and visitor advocates who draw on many of the same norms and best practices, cultivated and refined over decades of experience and learning. As we gather once again in person, it is an opportune moment to critically examine our collective perspectives and knowledge, to capitalize on the strengths in our practices while unearthing areas that require redefinition to advance quality and equity within our work. As we undergo the work of redefining, we ask questions such as:

  • How can we acknowledge existing practices or create new ones that accommodate the new and changing realities of institutional environments?
  • How can our community of practice contribute to the work that we do and enable us to generate and share new resources, approaches, and best practices?
  • How can we better serve both visitors and non-visitors through evaluative practice?
  • How can members of the communities we serve have shared authority in our work?
  • How do we begin to define community without ignoring individuals, who have divergent and intersectional experiences and knowledge, both within our institutions and outside?

Both as professionals in our own contexts and as a cohesive evaluation and research community, let us examine the tensions that exist between our individual roles and ways of knowing, the dynamics of our organizations, and the best practices we aspire to. This conference will foster opportunities for robust discourse and, more importantly, define new ways forward as we seek to better amplify and honor the voices of the communities we are dedicated to serving.

Code of Conduct

Registration Rates:

Early Bird March 25 - May 31 Extended to June 14
 VSA Member $565.00
 Non-Member* $715.00
 Student** $250.00
Institutional (includes 3 registrations) *** $1,500.00
* Early Bird Non-Member Registration includes a one year VSA Membership starting June 1
** Not required to be a VSA Student member
*** A current VSA Institutional membership is required for this rate. Registration for anybody over the 3 includes is $400/person
Regular | June 15 - July 15  
 VSA Member $615.00
Non-Member $715.00
Student $250.00
VSA Member $665.00
Non-Member $765.00
Student $300.00

Register Here

CANCELLATION/REFUND POLICY: Should you need to cancel your registration, notify us via email to This email address is being protected from spambots. You need JavaScript enabled to view it.. All cancellations prior to June 21, 2024, will require a 25% processing fee. Cancellations after this date will not be refunded. All registrations are transferable at an equal registration level.

 Thank you to our #VSA24 Conference Sponsors!

Platinum Sponsor:

Minnesotta Historical Society


Gold Sponsors:

STEM Research Center, Oregon State University

Clean Conferencing Institute


Silver Sponsors:


Bronze Sponsors:

Deedrick Consulting

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R for the Rest of Us

RRG stacked

Sarah Lee Consulting

Association of Science and Technology Centers

J. Sickler Consulting

Garibay Group