Conducting Focus Groups In-Person and Online

Focus groups are a key visitor studies methodology, although they can be costly. In this web chat, presenters will provide tips for budget-friendly focus group approaches that can be employed both in-person and online. The goals for the web chat are to: Share examples of how internal evaluators have executed focus groups in a budget-friendly manner Provide tips for effectively conducting focus groups in-person and online Discuss challenges, opportunities, and ways participants have been adapting focus group methodologies with respect to the current environment of reduced budgets and social distancing

July 8th, 2020 from 12:00 AM to 12:00 AM