Google Analytics 101: Understanding Your Visitors’ Behavior Online

Learn ways that Google Analytics can help you uncover insights into your website visitors and app users. Presenters will share examples of how they use it to understand visitor behavior online.

Presenters:

• Elizabeth Bolander, Cleveland Museum of Art
• Sewon Barrera, Exploratorium
• Sandra Kaiser, United States Holocaust Memorial Museum Overview
• Elizabeth will start by sharing a step-by-step look at some of the most popular and basic Google Analytics features that the Cleveland Museum of Art team utilizes in their work monitoring websites and the ArtLens App.
• Sewon will share key Google Analytics tips to analyze and curate visitor experience on a museum website.
• Sandra will discuss a case study of how analytics has guided content and production work for online resources at the United States Holocaust Memorial Museum.
• Participants will also have a chance to swap ideas for other potential Google Analytics uses to inform visitor studies and ask questions of the panelists.