Surveys 101

Surveys are one of the most widely used and flexible tools used by evaluators. In this 90-minute participatory workshop, attendees will learn best practices for creating and conducting effective, accurate, equitable surveys–from articulating evaluation questions to crafting survey items. Attendees will practice identifying poor survey practices so they can avoid them. We will discuss the pros and cons of the different methods of administering surveys (electronic, paper, etc.). Lastly, attendees will practice developing effective evaluation questions and survey items.

This workshop is intended for beginner museum and visitor studies professionals or for those who are looking to update their understanding of effective surveying.

Workshop Presenters
Stephen Ashton, Ph.D., Director of Audience Research and Evaluation, Thanksgiving Point
Kari Ross Nelson, M.A., M.S., Research and Evaluation Associate, Thanksgiving Point