Interpretation 103: Evaluating Interpretive Messages

Interpretation 103: Evaluating Interpretive Messages

Wednesday, January 21, 2026 at 2pm to 3:45pm ET / 11am to 12:45pm PT
This is a 1 hour and 45 minute mini course.

Interpretive communication is mission-driven and engaging—it shares information in ways that spark curiosity and reflection. It’s a powerful approach for deepening understanding and enriching visitor experiences.

But, how do you know if your messages are actually connecting with visitors?

In this mini course we will review the fundamentals of interpretation before diving into how to evaluate the effectiveness of interpretive messages through guided reflections and discussions with your peers and colleagues.

In this course you will:

• Learn how to identify when interpretive communication is working well
• Practice evaluating the effectiveness of interpretive messages

Learning objectives:

• Identify key characteristics of successful interpretation for your organization (or clients).
• Understand how to use Sam Ham’s Zone of Tolerance to evaluate interpretive messages.

Presenter:
Tara Miller (BFA, MSc) is a Visitor Study Consultant based in Vancouver, Canada. She has nearly a decade of experience in heritage interpretation, including over five years at the Gulf of Georgia Cannery National Historic Site and an MSc in Interpretation. Tara specializes in evaluating the effectiveness of interpretive programs, products and experiences. She blends years of experience in interpretation, visitor services, science communication and performing arts together to guide organizations through the visitor study process. Visit Tara’s website, tmvisitorstudies.com for more information or email tara@tmvisitorstudies.com.

Registration
$30 VSA members
$45 non-members